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It seems likes these days the only thing constant about our favorite social networking tool is confusion...
Photo Gallery of Grand Opening Event, Houston Chronicle, August 2009Grand Opening Coverage, Heights Lige Blog, August 2009New Store Opening, Business Section, Houston, Chronicle, July 2009Grand Opening Party Photo Gallery, Houston Press, August 2009New Store Coverage, Houston Chronicle, October 2009Sew Crafty Houston
Public Relations
Sew Crafty

COLAB assisted local craft shop Sew Crafty in moving to a larger location in Houston’s Heights neighborhood. Scope of work included planning a grand opening event for community members and media, as well as a regional public relations strategy that focused on Design, Craft, and Arts publications and blogs.

AMP Summit Founder David AllKeynote Panel, Gowalla Founder Josh WIlliams and Political Strategist Leslie SanchezAOL AMP Summit PartyiPad DJ Rana June at the AOL-sponsored AMP eventAMP Summit WebsiteAMP Summit, September 2010, Washington, D.C.
AMP Summit
Strategy: In 2010, COLAB was invited by Washington D.C.-based firm The David All Group to manage the event planning and communications for the inaugural Activism, Media + Politics Summit (AMP), a meeting of thought-leaders of the intersections of Social Media and Politics.  Politicos from across the political spectrum, technologists, social media experts, and members of the media joined together for a 2 day program of forums and discussions to explore how people, empowered by technology, are changing the worlds of activism, media, and politics. COLAB promoted and communicated the message of AMP primarily through Social Media channels, involving a holistic strategy that involved website, e-communications, public relations and event coordination.
Result: The inaugural summit attracted over 95 industry expert speakers and and 300 influential attendees (thought leaders, entrepreneurs, Hill staff, and technologists) to the nation’s capitol, selling out in its first year.  Support from Presidential sponsors including AOL, Facebook, Google and Intel helped brand the event for future years.
Sony Pictures Preview at Mom 2.0 2009Mom 2.0 Summit Panel, The BloggessMom 2.0 Networking EventMom 2.0 Exhibit Opening Event
Mom 2.0 Summit
Strategy: The first annual Mom 2.0 Summit was held in Houston, TX in February of 2009. The goal of the conference was to bring Mom Bloggers and Marketers together for a conversation on social media matters, and how they were affecting both parties. COLAB served as the conference director, in charge of all logistics, public relations, sponsorship liaison, vendor selection and coordination, entertainment booking, and conference promotion. 

Results: The sold-out event attracted over 60% of out of state attendees, and national sponsors including Disney, Quaker, and Sony Entertainment. The event was held at Houston’s Four Seasons Hotel and is currently in the planning phase of it’s 3rd year. In 2011 the conference will move to New Orleans, LA.

Washington Post, 2009Houston Press, April 2009Schipul Blog, Social Media Trainingbw-02bw-01
Social Media
Bill White for Texas
Strategy: Houston Mayor Bill White called on COLAB’s proven Social Media expertise experience to create a strategy for his 2009-10 U.S. Senate Campaign. COLAB worked with White’s staff on Social Media Strategy, including response and engagement management, tactical tools training on Social Media tools such as Twitter and Facebook, and volunteer recruitment. Once White announced his switch to the 2010 Texas Gubernatorial Race, COLAB assisted the campaign in strategy revision and communication to constituents. COLAB helped form a statewide Online Outreach Coalition (OOC) that was tasked with engaging with Texan voters, and spreading timely campaign information. though media tactics. 

Results: COLAB’s work with Bill White resulted in the candidate winning the ticket of those voters in the age group of 18-35, and becoming the political candidate with the most fans on Facebook in Texas.

Since 2007 COLAB has helped our clients lead the conversation through creative, interactive strategies. Through Public Relations, Social Media and Event Marketing we assist our clients in identifying their unique audience and engaging with them both online and offline. With the rise of the Social Web, it’s no longer sufficient to join the conversation. It’s time to lead it.


Public Relations

What are people saying about your brand? Public Relations is increasingly becoming a way for companies to gain access to an audience though the social web. COLAB mixes traditional PR strategies with social media tactics so that your brand becomes the conversation.


Create a Buzz. We love events. Who doesn’t love a great party? But events aren’t only about partying. Through our experience with event planning both large and small events, COLAB helps our clients reach new audiences in order to create an experience that reflects your unique brand.

Social Media

Lead the Conversation. Social Media takes your brand’s conversation from a monologue to a dialogue. COLAB works with our clients’ existing marketing strategies by adding a custom mix of Social Media tools such as Twitter, Facebook and Blogging that help companies engage with online audiences in a unique and meaningful way. Your audience is talking. Are you listening? 


Monica is a Marketing & Public Relations Consultant who specializes in New Media and Public Relations strategies for businesses and organizations. Monica has spent much of her career in the Energy industry as a software marketing specialist, having served as the first ever Social Media Manager for Halliburton and its various subsidiaries.

Founding COLAB in 2008, Monica uses tools such as blogging, Facebook, and Twitter to add new media tactics to traditional marketing methods in order to achieve the optimal marketing mix for a client. She enjoys playing an active role in the Houston arts community and is a freelance writer for various publications.

You can find her blogging at www.cosmopolitician.com and sharing her thoughts 140 characters at a time at www.twitter.com/cosmopolitician.


Stefanie is a seasoned Public Relations Specialist with over 8 years of strategic communications experience working with leading consumer brands as well as media/consumer/trade event planning.  Prior to joining COLAB, Stefanie worked for an entertainment-based public relations agency where she developed extensive relationships with print and broadcast media (local & national).

From comprehensive and strategic pr campaigns to special event planning, she has worked closely with some of the most distinguished companies in the entertainment industry such as 20th Century Fox, Universal Studios, Electronic Arts, Scholastic, and Konami. As PR Director for COLAB, Stefanie represents and oversees the day-to-day Public Relations operations for some of Houston’s leading businesses and non-profit organizations.

View Stefanie’s micro-thoughts at www.twitter.com/sbyrne.

Whether looking at the agenda, keynote speakers, event planning, the website, design, content or our sponsors – - it is clear to me that the COLAB team has put together an excellent event which will make a major impact in Washington for years to come.

– David All, President and CEO of David All Group

I’ve worked with Monica on a number of different events and campaigns in a variety of situations – everything from large-scale multi-day conferences to launch parties to themed happy hours. She is a proven professional who gracefully makes the most complex event and program seem effortless to the attendees and clients alike. Monica has the uncanny ability to manage even the smallest details while keeping the big picture in mind. She consistently goes the extra mile, and is an absolute delight to work with under any circumstance.

Marc Nathan, (Former) Director of Houston Technology Center

I have worked closely with Monica Danna and COLAB for over two years.   She understands the use of social media.   She helped launch a Facebook site used by my campaign, and afterwards, that still has over 148,000 followers.   She understands the strengths and weaknesses of various social media platforms.   Monica is a fantastic consultant, who gets right to the point and teaches.

– Former Houston Mayor, Bill White

Creative, resourceful and results-focused. These all describe Monica Danna, who was key to our extremely successful sponsorship participation in the Mom2.0 Summit. She’s engaging, unflappable, easily discerns how to meet the goals of all concerned and is a terrific partner and advocate for any business. We look forward to working with her again soon!

–Leigh Behrens, President, pnn.com, The Global Water Cooler for Women


The only thing constant is (Facebook) change.

October 3, 2011 at 4:44pm
Continue the conversation.
this way

It seems likes these days the only thing constant about our favorite social networking tool is confusion when it comes to navigating. Once you finally figure out where your profile and news feed are, it moves! We feel your pain. And we’re here to outline a few of these new changes and what they mean for your online privacy.

We talked to Great Day Houston this morning about the recent changes. View the video here, or read our recap below.


The New Subscribe Button

Before this change, you could only see information from the people you were friends with, and limited info from the people you weren’t friends with. With the new Subscribe Button, located at the top right-hand corner of a profile, you can now 1.) “subscribe” to the updates of people  you are NOT friends with, and 2.)  cater the types of updates you see from those you ARE friends with. Confused? Let’s break it down:

If you ARE friends with someone, you can now ADD or REMOVE information from your news feed such as:

  • Life Events (Wedding, Move, School, Job)
  • Status Updates
  • Photos + Videos
  • Games
  • Comments + Likes


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